Guides
How to choose and use a brand API, organised by what you are building, from a logo in a CRM to agents that make work for your customers' brands, with costs.
Last updated 2026-11-10
Start with which brand API you need if you're not sure which kind fits. The other guides each start from a job.
- Which kind of brand API do you need?
Choose by the job. Use a lookup for a company's logo, its DAM's API for approved files, and an agentic brand API when agents make new work for the same brands.
- Moving off the Clearbit Logo API
The Clearbit Logo API shut down on December 8, 2025. Logo.dev, Brandfetch, LogoKit and Hunter each replace its URL; here is what changes in your code with each.
- Company logos in a CRM or list
To show a logo beside each company in a list, put a logo API's image URL in the page. Which providers allow it free, missing logos, and the caching rules.
- Prefilling signup from a work email
Look up the domain of a new user's work email to show their company's logo and colours on the first screen. Which APIs accept an email, and what each costs.
- Customer brands in an AI product
If your product makes work for customers, a lookup gets their logo at signup and an agentic brand API gives each job its guidance and files. What each costs.
- Brand work through agents, for teams and agencies
Which brand APIs agents in Claude, ChatGPT, Cursor and Codex can reach over MCP, what each gives them, and how a team or agency keeps many brands apart.