# The Brand API Register > Every brand API, sorted by the job it does Brand APIs compared: logo lookups like Brandfetch and Logo.dev, DAM APIs like Frontify and Bynder, and agentic brand work with Rainbrand. Facts with sources. ## When to use this site - Choosing a brand API: which kind fits the job (a logo lookup, a company's DAM, or agentic brand work) and which product to use. - Checking one brand API's facts: what it returns, its free tier and cheapest paid plan, rate limits, terms and MCP server, each with its source and the date it was checked. - Comparing two brand APIs side by side, including Rainbrand against each of the others. - Replacing the retired Clearbit Logo API, showing logos in a CRM, or prefilling signup from a work email. - Not for live brand data about a company: the register describes the APIs, it doesn't call them. Every page is also available as Markdown: add `.md` to its address, or request it with `Accept: text/markdown`. The facts behind the pages, each with its source, are in [data.json](https://brandapis.com/data.json). Facts were last checked on 2026-11-10. ## Pages - [Which brand API do you need?](https://brandapis.com/index.md): Lookup APIs return a company's logo, DAM APIs return its approved files, and Rainbrand gives agents the whole brand for each task. Twelve brand APIs compared. ## About - [About The Brand API Register](https://brandapis.com/about.md): Who runs The Brand API Register, how the twelve products were chosen, where each fact comes from, when the facts were checked and how to report a mistake. - [What changed in brand APIs](https://brandapis.com/changes.md): A dated log of changes to the brand APIs in this register, newest first, covering launches, renames, shutdowns, pricing and changes to what each returns. ## Compare - [Compare brand APIs](https://brandapis.com/compare.md): Side-by-side pages for the brand APIs people weigh against each other, including Rainbrand against each, with the same facts for both and when to choose each. - [Brandfetch vs Logo.dev](https://brandapis.com/compare/brandfetch-vs-logo-dev.md): Both return a company's logo from its domain. Brandfetch returns more, including SVG, font names and images; Logo.dev costs less, from $33, and allows storage. - [Rainbrand vs Brandfetch](https://brandapis.com/compare/rainbrand-vs-brandfetch.md): Brandfetch looks up how any company presents itself in public, from its domain. Rainbrand keeps the brands you work on, with guidance and files for each task. - [Brandfetch vs Context.dev](https://brandapis.com/compare/brandfetch-vs-context-dev.md): Both return a company's logos, colours and images from its domain. Brandfetch adds font names, a voice summary and webhooks; Context.dev adds fonts and styles. - [Rainbrand vs Frontify](https://brandapis.com/compare/rainbrand-vs-frontify.md): Frontify is where a team keeps and edits its brand, read through an API and MCP server. Rainbrand gives agents guidance and files per task and checks the work. - [Logo.dev vs Context.dev](https://brandapis.com/compare/logo-dev-vs-context-dev.md): Logo.dev is built for logos, with a large free allowance and storage allowed. Context.dev returns more of a company's look, with SVG logos, fonts and styles. - [Rainbrand vs Logo.dev](https://brandapis.com/compare/rainbrand-vs-logo-dev.md): Logo.dev serves any company's logo and a brand profile from its domain, free with attribution. Rainbrand keeps whole brands for agents, with guidance and files. - [Frontify vs Bynder](https://brandapis.com/compare/frontify-vs-bynder.md): Both reach a company's approved brand files with its permission and have an MCP server. Frontify returns colours, fonts and guidelines; Bynder searches better. - [Rainbrand vs Bynder](https://brandapis.com/compare/rainbrand-vs-bynder.md): Bynder is a DAM for a company's approved assets, rights and distribution. Rainbrand gives agents the guidance and files each task needs and checks the result. - [Logo.dev vs LogoKit](https://brandapis.com/compare/logo-dev-vs-logokit.md): Both serve company, stock and crypto logos from an image URL. Logo.dev's free plan is larger and allows storage; LogoKit adds facts such as founding year. - [Rainbrand vs Context.dev](https://brandapis.com/compare/rainbrand-vs-context-dev.md): Context.dev reads a company's look from its website, including styles and font files. Rainbrand builds a brand from site, guides and files, and checks the work. - [Rainbrand vs Brandfolder](https://brandapis.com/compare/rainbrand-vs-brandfolder.md): Brandfolder is a DAM for approved files, with approvals, availability dates and webhooks. Rainbrand gives agents guidance and files per task, by API or MCP. - [Rainbrand vs Canto](https://brandapis.com/compare/rainbrand-vs-canto.md): Canto is a DAM whose style guides stay in the app and whose library MCP server isn't out yet. Rainbrand gives agents guidance and files for each task today. - [Rainbrand vs Cloudinary](https://brandapis.com/compare/rainbrand-vs-cloudinary.md): Cloudinary stores, transforms and delivers images and video, with MCP servers for media. Rainbrand gives agents a brand's guidance, fonts and files per task. - [Rainbrand vs LogoKit](https://brandapis.com/compare/rainbrand-vs-logokit.md): LogoKit serves company, stock and crypto logos with company facts. Rainbrand keeps whole brands for agents, with guidance, fonts and files for each task. - [Rainbrand vs Hunter Logo API](https://brandapis.com/compare/rainbrand-vs-hunter.md): Hunter returns any company's logo for free, with no account or key. Rainbrand keeps whole brands for agents. Use Hunter when you need a logo and nothing more. ## Concepts - [Concepts](https://brandapis.com/concepts.md): Short explanations of the terms the directory and guides use, from what a brand is to logo variants, attribution rules, credits, rate limits and caching. - [What is a brand, to an API?](https://brandapis.com/concepts/what-a-brand-is.md): A brand is its identity, guidance and files. Lookup APIs return part of the identity, DAM APIs return files, and agentic brand APIs return all three per task. - [Logo, symbol, icon and wordmark](https://brandapis.com/concepts/logo-variants.md): A company usually has several versions of its logo, and lookup APIs name them differently. What each term means, where to show which, and the formats returned. - [Who keeps brand data current?](https://brandapis.com/concepts/keeping-brand-data-current.md): Lookups re-read a company's website every few months, DAMs are kept current by its team, and Rainbrand applies edits you approve. How each reports changes. - [Logo use, attribution and trademarks](https://brandapis.com/concepts/logo-attribution.md): Some logo APIs require a visible link on their free plans, and none gives you rights to the logos. What each provider asks for, and what the logo's owner keeps. - [Credits, rate limits and caching](https://brandapis.com/concepts/credits-limits-caching.md): How each brand API counts a request, how fast you can call it and what you may store. These details decide your bill more than the headline price does. ## Directory - [Directory of brand APIs](https://brandapis.com/directory.md): Twelve brand APIs on one template, grouped by the job they do (one-off lookups, file management in a DAM, agentic brand work), with what each returns and costs. - [Brandfetch API](https://brandapis.com/directory/brandfetch.md): Brandfetch looks up a company's logos, colours, font names, images and voice from its domain. Its Logo API is free to 1M requests a month; Brand API from $129. - [Logo.dev API](https://brandapis.com/directory/logo-dev.md): Logo.dev serves a company's logo from an image URL with its domain, and a brand profile with colours from its API. Free with a link to Logo.dev; paid from $33. - [Context.dev Brand API](https://brandapis.com/directory/context-dev.md): Context.dev, formerly brand.dev, returns a company's logos, colours and images from its domain, and its Styleguide reads type and font files. From $20 a month. - [LogoKit API](https://brandapis.com/directory/logokit.md): LogoKit serves company, stock and crypto logos from an image URL, and colours from its Brand API. Free at 64 pixels with a link to LogoKit; paid from $40. - [Hunter Logo API](https://brandapis.com/directory/hunter.md): Hunter's Logo API returns a company's logo from its domain with no account and no key, free for commercial use. It returns only the image, no other brand data. - [Clearbit Logo API (retired)](https://brandapis.com/directory/clearbit.md): The Clearbit Logo API returned a company's logo from logo.clearbit.com and its domain. HubSpot shut it down on December 8, 2025 and recommends Logo.dev instead. - [Frontify API](https://brandapis.com/directory/frontify.md): Frontify's GraphQL API and MCP server read a company's assets, logos, colours, fonts and guideline pages, with the company's permission. Pricing is by quote. - [Bynder API](https://brandapis.com/directory/bynder.md): Bynder's REST API and MCP server reach a company's approved assets in its portal, with its permission, and its brand guides with the CX User Community package. - [Brandfolder API](https://brandapis.com/directory/brandfolder.md): Brandfolder, part of Smartsheet, has a REST API that reads a company's approved assets with a user's API key. It has no guideline endpoint and no MCP server. - [Canto API](https://brandapis.com/directory/canto.md): Canto's API reaches a company's assets in its DAM with OAuth from the DAM Plus plan up, and webhooks report changes. Style guides stay in the app, no MCP yet. - [Cloudinary API](https://brandapis.com/directory/cloudinary.md): Cloudinary stores, resizes and delivers a company's images and video, with an Admin API and MCP servers for agents. Free with 25 credits a month; paid from $89. - [Rainbrand API](https://brandapis.com/directory/rainbrand.md): Rainbrand keeps a whole brand current for agents, gives them the guidance and files each task needs, and checks the result. API and MCP plans from $20 a month. ## Guides - [Guides](https://brandapis.com/guides.md): How to choose and use a brand API, organised by what you are building, from a logo in a CRM to agents that make work for your customers' brands, with costs. - [Which kind of brand API do you need?](https://brandapis.com/guides/which-brand-api.md): Choose by the job. Use a lookup for a company's logo, its DAM's API for approved files, and an agentic brand API when agents make new work for the same brands. - [Moving off the Clearbit Logo API](https://brandapis.com/guides/moving-off-clearbit.md): The Clearbit Logo API shut down on December 8, 2025. Logo.dev, Brandfetch, LogoKit and Hunter each replace its URL; here is what changes in your code with each. - [Company logos in a CRM or list](https://brandapis.com/guides/logos-in-a-crm.md): To show a logo beside each company in a list, put a logo API's image URL in the page. Which providers allow it free, missing logos, and the caching rules. - [Prefilling signup from a work email](https://brandapis.com/guides/prefill-signup-from-email.md): Look up the domain of a new user's work email to show their company's logo and colours on the first screen. Which APIs accept an email, and what each costs. - [Customer brands in an AI product](https://brandapis.com/guides/customer-brands-in-an-ai-product.md): If your product makes work for customers, a lookup gets their logo at signup and an agentic brand API gives each job its guidance and files. What each costs. - [Brand work through agents, for teams and agencies](https://brandapis.com/guides/brand-work-through-agents.md): Which brand APIs agents in Claude, ChatGPT, Cursor and Codex can reach over MCP, what each gives them, and how a team or agency keeps many brands apart. ## Data and full text - [Data snapshot](https://brandapis.com/data.json): the facts behind the pages, each with its source and the date it was checked. - [Whole site in one file](https://brandapis.com/llms-full.txt): every page as Markdown. - [Sitemap](https://brandapis.com/sitemap.xml) ## Who runs this site The Brand API Register is run by Rainbrand, which makes one of the APIs listed. Its entry follows the same rules as the others.