# Which brand API do you need?

> Lookup APIs return a company's logo, DAM APIs return its approved files, and Rainbrand gives agents the whole brand for each task. Twelve brand APIs compared.

It depends on the job. A brand is its identity, its guidance and its files, and each kind of API gives you a different part.

### One-off lookups

A company's logo or colours from its domain. Use: [Brandfetch](https://brandapis.com/directory/brandfetch), [Logo.dev](https://brandapis.com/directory/logo-dev), [Context.dev](https://brandapis.com/directory/context-dev), [LogoKit](https://brandapis.com/directory/logokit), [Hunter Logo API](https://brandapis.com/directory/hunter).

### File management (DAM)

A company's approved files, with rights and permissions. Use: [Frontify](https://brandapis.com/directory/frontify), [Bynder](https://brandapis.com/directory/bynder), [Brandfolder](https://brandapis.com/directory/brandfolder), [Canto](https://brandapis.com/directory/canto), [Cloudinary](https://brandapis.com/directory/cloudinary).

### Agentic brand work

The whole brand for each task your agents do, kept current, with the result checked. Use: [Rainbrand](https://brandapis.com/directory/rainbrand).

The identity is the name, logo, colours and typefaces. The guidance is how to use them: voice, visual rules, what to say and what to avoid. The files are the approved material itself: logo files, product photos, fonts and templates.

Every product is described on the same template, from its own documentation, with the date each fact was checked.

## All brand APIs

### One-off lookups

A company's logo or colours from its domain.

| API | Gives you | Free tier | Paid from |
| --- | --- | --- | --- |
| [Brandfetch](https://brandapis.com/directory/brandfetch) | Logos, colours, fonts (partly), guidance (partly), files (partly) | 100 brand fetches, once; 1M logo requests a month | $129 a month (Growth Starter) |
| [Logo.dev](https://brandapis.com/directory/logo-dev) | Logos, colours, files (partly) | 500,000 logo requests and $5 of API credits a month | $33 a month (Startup) |
| [Context.dev](https://brandapis.com/directory/context-dev) | Logos, colours, fonts, files (partly) | 1,000 credits a month | $20 a month (Developer) |
| [LogoKit](https://brandapis.com/directory/logokit) | Logos, colours | 5,000 logos a day at 64 px, with a link to LogoKit | $40 a month (Startup) |
| [Hunter Logo API](https://brandapis.com/directory/hunter) | Logos | Free, including commercial use | No paid plan |
| [Clearbit Logo API](https://brandapis.com/directory/clearbit) (retired) | Logos | Was free, with a link to Clearbit | No paid plan |

### File management (DAM)

A company's approved files, with rights and permissions.

| API | Gives you | Free tier | Paid from |
| --- | --- | --- | --- |
| [Frontify](https://brandapis.com/directory/frontify) | Logos, colours, fonts, guidance, files | None; a developer sandbox after review | By quote |
| [Bynder](https://brandapis.com/directory/bynder) | Logos (partly), colours (partly), fonts (partly), guidance, files | Not published | By quote |
| [Brandfolder](https://brandapis.com/directory/brandfolder) | Logos (partly), colours (partly), fonts (partly), files | Not published | By quote |
| [Canto](https://brandapis.com/directory/canto) | Logos (partly), files | A seven-day trial, on request | By quote |
| [Cloudinary](https://brandapis.com/directory/cloudinary) | Logos (partly), files | 25 credits a month | $89 a month, billed yearly (Plus) |

### Agentic brand work

The whole brand for each task your agents do, kept current, with the result checked.

| API | Gives you | Free tier | Paid from |
| --- | --- | --- | --- |
| [Rainbrand](https://brandapis.com/directory/rainbrand) | Logos, colours, fonts, guidance, files | 1,000 credits and one new brand, once | $20 a month (Plus) |

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Source: https://brandapis.com/
Last updated: 2026-11-10
Published by The Brand API Register. The Brand API Register is run by Rainbrand, which makes one of the APIs listed. Its entry follows the same rules as the others.