# Bynder API

> Bynder's REST API and MCP server reach a company's approved assets in its portal, with its permission, and its brand guides with the CX User Community package.

Bynder is a digital asset management (DAM) system. A company keeps its approved images, documents and video there, with metadata and the rights that say who may download what. The REST API, on the company's own portal domain with OAuth 2.0, searches and downloads those assets. Brand guidelines live in a separate package, CX User Community, whose API returns guide pages as structured widgets. Bynder MCP lets agents search and read the same material.

It suits products whose customers keep their approved files in Bynder.

| | |
| --- | --- |
| Job | [File management (DAM)](https://brandapis.com/guides/which-brand-api#file-management-dam) |
| Logos | Partly |
| Colours | Partly |
| Fonts | Partly |
| Guidance | Yes |
| Files | Yes |
| You send | An asset ID or search filters, on the customer's portal |
| Authentication | OAuth 2.0 |
| Free tier | Not published |
| Paid from | By quote |
| MCP server | Yes |
| Checked | 2026-11-10 |

## What does Bynder return?

- **Logos:** No logo-specific endpoint; the asset types are image, document, audio, video and 3d, so logos come back as ordinary assets.
- **Colours:** Only through CX User Community guides: a colour widget on a guide page lists named colours with their codes (hex, RGB, CMYK).
- **Fonts:** No font endpoint; the MCP answers questions about fonts from published CX User Community content.
- **Guidance:** The CX User Community API returns guides, groups and pages, with each page's widgets (text, title, colour, image, table and others) as JSON.
- **Files:** Returns the portal's assets of type image, document, audio, video and 3d, with their metadata; the download endpoint gives a temporary URL for the original or additional files.

## How is it billed?

Modular plans customized per customer around the core DAM, with modules such as AI search, CX User Community and workflow.

## What are the limits?

4,500 requests per five-minute window from a single IP address; above that, HTTP 429 and a five-minute cooldown.

## What do the terms require?

Downloading an asset needs the MEDIAHIGHRES role, plus extra roles for archived, watermarked or limited-usage assets.

## Who keeps it current?

The customer's team, which maintains assets and guides in its portal; MCP answers use the current published version of each guide.

## How do you call it?

```
curl -X POST "https://{portal-domain}.bynder.com/v6/authentication/oauth2/token" \
  -H "Content-Type: application/x-www-form-urlencoded" \
  --data-urlencode "grant_type=client_credentials" \
  --data-urlencode "client_id={client_id}" \
  --data-urlencode "client_secret={client_secret}" \
  --data-urlencode "scope={scope}"
```

## When should you use something else?

- **For logos and colours as data**, Bynder has no logo or colour endpoint. Logos are ordinary assets, and colours exist only as widgets on guide pages.
- **For guidelines through MCP**, the customer needs the CX User Community package; without it, Bynder MCP searches assets only.
- **For agents making new work**, see [agentic brand work](https://brandapis.com/guides/which-brand-api#agentic-brand-work). Bynder MCP searches and reads; choosing what fits a task is left to the agent.

## Sources

- <https://api.bynder.com/reference/get_api-v4-media> (checked 2026-11-10)
- <https://api.bynder.com/reference/getguidepagebyidapi> (checked 2026-11-10)
- <https://developers.bynder.com/mcp> (checked 2026-11-10)
- <https://api.bynder.com/reference/get_api-v4-media-id-download> (checked 2026-11-10)
- <https://developers.bynder.com/getting-started> (checked 2026-11-10)
- <https://www.bynder.com/en/pricing/> (checked 2026-11-10)
- <https://developers.bynder.com/integrate> (checked 2026-11-10)
- <https://support.bynder.com/hc/en-us/articles/39027548047890-Understanding-Bynder-MCP> (checked 2026-11-10)
- <https://support.bynder.com/hc/en-us/articles/360013875180-How-To-Create-And-Manage-OAuth-2-0-Apps-to-Provide-Access-to-Bynder-API> (checked 2026-11-10)
- <https://support.bynder.com/hc/en-us/articles/360013875300-How-To-Create-Permanent-API-Tokens-For-Integrations> (checked 2026-11-10)
- <https://support.bynder.com/hc/en-us/articles/21909413766546-CX-for-User-Community-Packages> (checked 2026-11-10)
- <https://support.bynder.com/hc/en-us/articles/39742350175762-Meet-the-new-Bynder-Developer-Portal> (checked 2026-11-10)

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Source: https://brandapis.com/directory/bynder
Last updated: 2026-11-10
Published by The Brand API Register. The Brand API Register is run by Rainbrand, which makes one of the APIs listed. Its entry follows the same rules as the others.
