# Credits, rate limits and caching

> How each brand API counts a request, how fast you can call it and what you may store. These details decide your bill more than the headline price does.

The price on a pricing page is a monthly allowance. What you pay depends on how each call is counted, what happens past the allowance, and whether you may store results instead of asking again.

| Product | How a call is counted | Past the allowance | What you may store |
| --- | --- | --- | --- |
| [Brandfetch](https://brandapis.com/directory/brandfetch) | One brand fetch per Brand API call | $0.10 a fetch, up to a cap you set | Brand API data for 30 days |
| [Logo.dev](https://brandapis.com/directory/logo-dev) | 5 credits a brand lookup, once per domain per 24 hours | No overage; buy more credits | API results, on any plan |
| [Context.dev](https://brandapis.com/directory/context-dev) | 10 credits a lookup; free when nothing is found | Credit blocks bought automatically | Not Logo Link images |
| [LogoKit](https://brandapis.com/directory/logokit) | Requests a day | 429 Too Many Requests | Only on Enterprise, refreshed within 30 days |
| [Hunter](https://brandapis.com/directory/hunter) | Not counted; fair use | Contact Hunter above 200,000 a day | Caching encouraged |
| [Rainbrand](https://brandapis.com/directory/rainbrand) | 100 credits a Brief, 200 a Review, 300 an edit, 500 a new brand | Top-ups or automatic top-ups | Not published |

DAMs are priced by plan, not by request; their rate limits are on each entry.

## What are the rate limits?

Most providers answer with HTTP 429 when you go too fast; wait and retry. The published limits differ a lot: Brandfetch allows a sustained 100 requests a second, Logo.dev's API 100 a minute on its lower plans, Rainbrand 120 accepted requests per key, and Context.dev limits how many requests run at once. Each entry lists its own.

## Three things that change the bill

1. **Repeat lookups.** Logo.dev bills a domain once per 24 hours; elsewhere, store what you are allowed to store.
2. **Misses.** Context.dev doesn't charge for a lookup that finds nothing, and Logo.dev doesn't charge for a 404.
3. **Image URLs.** Logo images loaded through an image URL count against a separate, larger allowance at Brandfetch, Logo.dev and Context.dev.

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Source: https://brandapis.com/concepts/credits-limits-caching
Last updated: 2026-11-10
Published by The Brand API Register. The Brand API Register is run by Rainbrand, which makes one of the APIs listed. Its entry follows the same rules as the others.