# Rainbrand vs Frontify

> Frontify is where a team keeps and edits its brand, read through an API and MCP server. Rainbrand gives agents guidance and files per task and checks the work.

Both hold a whole brand. Frontify is a brand management platform: the team edits guidelines, logos and assets there, and the API and Frontify MCP read them, including colours, fonts and guideline pages. Rainbrand is built for agents: it chooses the guidance and files for each task and reviews what the agent made.

| | [Rainbrand](https://brandapis.com/directory/rainbrand) | [Frontify](https://brandapis.com/directory/frontify) |
| --- | --- | --- |
| Job | Agentic brand work | File management (DAM) |
| Logos | Yes | Yes |
| Colours | Yes | Yes |
| Fonts | Yes | Yes |
| Guidance | Yes | Yes |
| Files | Yes | Yes |
| You send | Your sources for a brand, then a task | An asset, library or brand ID, on the customer's domain |
| Authentication | API key, or OAuth for connected accounts | OAuth 2.0, or a service user token |
| Free tier | 1,000 credits and one new brand, once | None; a developer sandbox after review |
| Paid from | $20 a month (Plus) | By quote |
| MCP server | Yes | Yes |
| Checked | 2026-11-10 | 2026-11-10 |

## Choose Frontify if

- People across the company use the brand through a portal, an asset library and templates, not only agents.
- You need download approvals for protected assets.
- Your customers already keep their brand in Frontify and you want your product to read it.

## Choose Rainbrand if

- Agents make most of the new work. Frontify returns guideline pages as written, and the agent decides what applies; a Rainbrand Brief returns the guidance and files chosen for the task.
- You want finished work checked against the brand.
- You want a published price: from $20 a month, against Frontify's quote. Since September 2026, Frontify counts people who use it through MCP as monthly active users, which is how it prices.

## Can you use both?

Yes. Keep Frontify for the people who use the brand, and add the brand to Rainbrand from Frontify's guidelines and files for agents. Rainbrand doesn't sync with Frontify, so someone has to carry changes across.

## Sources

- Rainbrand: <https://docs.rainbrand.com/guides/create-brand> (checked 2026-11-10)
- Rainbrand: <https://docs.rainbrand.com/guides/request-brief> (checked 2026-11-10)
- Rainbrand: <https://docs.rainbrand.com/guides/use-brand-skill> (checked 2026-11-10)
- Rainbrand: <https://docs.rainbrand.com/guides/manage-brand-library> (checked 2026-11-10)
- Rainbrand: <https://docs.rainbrand.com/api/authentication> (checked 2026-11-10)
- Rainbrand: <https://www.rainbrand.com/pricing> (checked 2026-11-10)
- Rainbrand: <https://docs.rainbrand.com/api/usage-limits> (checked 2026-11-10)
- Rainbrand: <https://docs.rainbrand.com/mcp/getting-started> (checked 2026-11-10)
- Rainbrand: <https://docs.rainbrand.com/guides/edit-brand> (checked 2026-11-10)
- Rainbrand: <https://docs.rainbrand.com/api/quickstart> (checked 2026-11-10)
- Rainbrand: <https://docs.rainbrand.com/guides/request-review> (checked 2026-11-10)
- Rainbrand: <https://docs.rainbrand.com/llms.txt> (checked 2026-11-10)
- Rainbrand: <https://www.rainbrand.com/blog/digital-asset-management-vs-brand-layer> (checked 2026-11-10)
- Frontify: <https://developer.frontify.com/document/31#/guides/assets-preview-and-download> (checked 2026-11-10)
- Frontify: <https://frontify.github.io/graphql-reference/type/Image> (checked 2026-11-10)
- Frontify: <https://developer.frontify.com/document/31#/guides/brand-essentials> (checked 2026-11-10)
- Frontify: <https://frontify.github.io/graphql-reference/type/BrandEssentialsSelfhostedFontStyle> (checked 2026-11-10)
- Frontify: <https://developer.frontify.com/document/31#/guides/guidelines-guideline-content> (checked 2026-11-10)
- Frontify: <https://help.frontify.com/en/articles/13942224-creating-a-developer-or-service-user-token> (checked 2026-11-10)
- Frontify: <https://developer.frontify.com/d/wJcTnsuhwb6T/graphql-api#/get-started/get-started-with-our-graphql> (checked 2026-11-10)
- Frontify: <https://www.frontify.com/en/pricing> (checked 2026-11-10)
- Frontify: <https://developer.frontify.com/d/wJcTnsuhwb6T/authentication-and-security#/reference/rate-limiting-and-limitations> (checked 2026-11-10)
- Frontify: <https://help.frontify.com/en/articles/14787214-frontify-mcp> (checked 2026-11-10)
- Frontify: <https://frontify.github.io/graphql-reference/type/GuidelinePage> (checked 2026-11-10)
- Frontify: <https://help.frontify.com/en/articles/5402357-getting-started-with-the-frontify-graphql-api> (checked 2026-11-10)
- Frontify: <https://frontify.github.io/graphql-reference/type/BrandEssentialsGoogleFontStyle> (checked 2026-11-10)
- Frontify: <https://mcp.frontify-integrations.com> (checked 2026-11-10)
- Frontify: <https://help.frontify.com/en/articles/16642874-understanding-frontify-s-mau-definition-update> (checked 2026-11-10)

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Source: https://brandapis.com/compare/rainbrand-vs-frontify
Last updated: 2026-11-10
Published by The Brand API Register. The Brand API Register is run by Rainbrand, which makes one of the APIs listed. Its entry follows the same rules as the others.